CONTEXT
LinkedIn Profile
Redesigning the professional profile around how people actually evaluate and connect with one another.
CASE STUDY
IMPACT
Increased profile views per session and drove a 38% lift in profile edits.
WHY IT MATTERED
Profile needed to make professional identity easier to understand and connections more relevant.
MY ROLE
Led design strategy and end to end experience design for the LinkedIn Profile redesign.
TIMELINE
2015–2016
DESIGN FOR CONNECTION
Design the profile
for the viewer.
Prioritize the identity, context,
and shared connections viewers
need to quickly understand who
someone is and why they’re relevant.
+38%
increase in profile edits
FROM
TO
